Clicks that turn into booked consultations.
Google Search and Local Services ads wired to practice-area landing pages and proper call tracking — so you pay for qualified intakes, not tire-kickers. Zero markup on your spend. Weekly reports you'll actually read.
Everything in the package — nothing on the side.
- 01Google Search + Local Services Ads setup and management
- 02Optional Meta campaigns for awareness (estate planning seminars, DUI defence guides)
- 03Legal keyword research — high-intent 'consultation' and 'near me' searches
- 04Call-only and call-extension ads so prospective clients can tap to ring your office
- 05Practice-area-specific landing pages tuned to convert (personal injury, family law, estate planning, DUI)
- 06Server-side + call conversion tracking (which ad generated which consultation)
- 07A/B tests on creative, copy, and audiences every week
- 08Negative keyword library to stop wasted spend on DIY legal and law school searches
- 09Geo-targeting refined to your real service area
- 10Weekly optimisation
- 11Friday-end-of-day performance summary
- 12Monthly deep-dive report with next-month plan
- 13Direct access to your campaign manager via Slack or email
Setup & landing alignment
Campaign structure, tight intent keywords ('personal injury lawyer [city]', 'DUI attorney near me', 'estate planning lawyer [town]'), and ad copy — paired with practice-area landing pages so the click leads straight to a consultation booking, not your homepage.
Tracking that ties spend to signed intakes
Call tracking and form tracking so you know which consultations came from ads, not just clicks. A negative-keyword list for 'jobs', 'DIY', and 'free' so you stop paying for time-wasters.
Weekly optimization
Pause losers, scale winners, refine keywords. Each Friday you get a one-page report: spend, calls, booked consultations, cost per intake, what changed, what's next.
What it looks like in your inbox.
Concrete examples of the deliverables you'll receive — styled to match the real output.
Weekly Friday brief
One page: spend, calls, booked consultations, cost per consultation, top campaigns, what changed, next moves.
Matter-matched landing page
Built for the campaign — 'Personal injury attorney in [city]', mirrors the ad, one clear 'schedule consultation' action.
Monthly deep-dive
Cost per booked consultation by practice area, geographic heatmap of your catchment, wasted-spend cleanup, next-month plan.
The doubts in your head, answered honestly.
The questions we always get.
Find your city. We serve your market.
We work with law firms across the US, UK, Canada, and Australia. Select your city below for a page built around your local jurisdiction and practice-area demand.
Find your business.
Then grow it.
Pick a package, hit checkout, or book a 15-minute call if you'd rather have a human walk you through the scope. Either way, we'll be writing copy by next week.