Your law firm, finally
booked solid.
Done-for-you websites and hyperlocal SEO built only for law firms — so you own every 'personal injury lawyer near me' search, get recommended by ChatGPT and Google AI, and never miss another intake call. One fixed price. One fixed deadline. Page 3 to top 3.
How we fill your law firm’s calendar — in three minutes.
The whole thing — the website, the intake, the GEO/AI optimization, the reviews, the case-management system — explained in the time it takes to review a brief.
Most agencies sell time. We sell outcomes.
We productized the marketing every law firm needs anyway. You skip the proposal back-and-forth, get a fixed timeline, and only pay for what's actually scoped — no creep, no surprise invoices. More qualified consultations, less administrative burden.
One package.
Everything a law firm
needs to be found.
The Refresh Pro is the package most law firms actually need: a complete website rebuild, hyperlocal pages for every jurisdiction and practice area, written for potential clients, marked up for Google, structured for AI engines, and tuned to turn searches into qualified consultations.
- 01Full law firm website, up to 12 core pages
- 02300+ AI-generated 'practice area in city' landing pages (e.g. 'personal injury lawyer in Leeds', 'DUI attorney in Dallas')
- 03Built-in AI chatbot trained on your firm — answers prospective clients and captures intake requests 24/7
- 04Built-in content management system — update fees, hours and practice areas without a developer
- 05Conversion copy on every page, written for prospective clients ready to schedule a consultation
- 06Online consultation / appointment request integration
- 07Case-evaluation and lead-capture forms with instant email + SMS alerts to your intake team
- 08Built-in heatmaps + session recordings to see how prospective clients use the site
- 09A/B testing framework for headlines and CTAs
- 10Built to win Google's Local Pack from day one
- 11Built to be cited by ChatGPT, Perplexity & Google AI for local legal searches
- 12Free brand mini-kit (logo refinement + brand colour system)
- 13200+ premium law firm & office stock images included
- 14Testimonials wall pulling your latest Google ratings
- 15Performance + traffic dashboard built into your site
- 16WhatsApp / SMS enquiry integration
- 17Mobile app version (Progressive Web App)
- 18Free domain registration (1 year)
- 19Free hosting (12 months on Vercel-grade stack)
- 20Free SSL forever + automated security updates
- 21GDPR / privacy / cookie banner included
- 222 rounds of changes
- 231-hour training session + recorded handover videos
"Launch-ready or we keep working." — included guarantee on every project.
Built for your kind of law firm.
Each segment has a dedicated page covering the pain points, integrations, and local SEO strategy specific to your practice — from personal injury and family law to estate planning, criminal defense, and immigration attorneys.
Three flight levels. No bespoke quotes.
Starter Law Firm Site
A fast, modern website for a solo practice or boutique firm — up to 5 pages, built to attract qualified consultations.
- Full law firm website — up to 5 pages (home, practice areas, about, testimonials, contact)
- Modern, mobile-perfect design prospective clients trust at a glance
- Lightning-fast load times (under 2 seconds)
- Built to rank in Google's Local Pack from day one
- Built to be recommended by ChatGPT and AI search when prospective clients ask 'lawyer near me'
- 'Request a consultation' / case-evaluation form with auto-reply email
Growth Law Firm Site
The flagship. A 300+ page hyperlocal website with city × practice-area pages, a 24/7 AI intake assistant, and a built-in growth engine.
- Full law firm website, up to 12 core pages
- 300+ AI-generated 'practice area in city' landing pages (e.g. 'personal injury lawyer in Leeds', 'DUI attorney in Dallas')
- Built-in AI chatbot trained on your firm — answers prospective clients and captures intake requests 24/7
- Built-in content management system — update fees, hours and practice areas without a developer
- Conversion copy on every page, written for prospective clients ready to schedule a consultation
- Online consultation / appointment request integration
Authority Law Firm Site
A custom-designed site for multi-attorney or multi-location firms and groups, with everything in Growth plus serious power-tools.
- Everything in the Growth Law Firm Site
- Custom design system built around your firm brand from scratch
- Up to 25 core pages
- 500+ programmatic city × practice-area landing pages
- Custom AI intake assistant trained on your full fee structure & services library
- Built-in mini-CRM to track consultations and follow-ups
See a real law firm build, end to end.
This is Redwood Family Law — a bespoke London, UK build on our engine: consultation booking, retainer payments, intake tools, a 24/7 AI chatbot and a full case-management system. Watch the walkthrough, then browse all six builds.
Every part of your law firm, upgraded with AI.
Missed intakes, slow follow-up, empty calendars, prospective clients who drift away — AI quietly closes those gaps. Our hub is the practical, area-by-area playbook, with the real tools and a free AI audit for your practice.
Don't pick from templates. Pick a look.
Every law firm site we build is bespoke. Our Design Lab is a living showroom of complete looks and UI pieces — browse them, find the one that reflects your practice, and we build your whole site around it.
25 days.
Five phases.
Zero guessing.
Every Refresh Pro project follows the same flight plan. You always know what phase you're in, what's expected of you, and when the next deliverable lands.
- 01
Kickoff & discovery
Days 1–3- /Law firm questionnaire & local competitor scan
- /Sitemap & practice-area page strategy
- /Access & asset collection (logo, photos, intake scheduler link)
YouComplete brief, send logo / photos / intake system access - 02
Design
Days 4–10- /Design direction tailored to your practice area
- /Key page designs (home, practice areas, free case evaluation, contact)
- /1 round of design feedback
YouReview & approve design direction - 03
Build & content
Days 11–18- /Build all pages including hyperlocal practice-area pages
- /Conversion copywriting — every word written for you
- /Local SEO + AI optimization setup
- /Analytics and call-tracking wired in
YouProvide any missing practice-area details or photos - 04
Review & revisions
Days 19–22- /1 consolidated revision round
- /QA across mobile, tablet, desktop
- /Speed + WCAG AA accessibility pass
YouSubmit consolidated feedback - 05
Launch & handover
Days 23–25- /Go-live deployment
- /Google Search Console & Analytics baseline
- /Training session & handover docs
YouFinal sign-off to go live
The number you actually want.
Plug in your practice area and your current monthly enquiries. We'll model the lift our average law firm sees after launch — and how fast a Juris Marketing Lab site pays itself back.
Personal injury in United States.
Modelled on our average post-launch lift for this vertical. Past performance does not guarantee future results.
Real businesses. Real numbers. Four countries.
“We went from 8 intake calls a week to 35 within two months of the new site going live. The team asked us ten questions, went quiet for three weeks, and handed us something that genuinely looks like a serious practice.
“The AI chatbot books free case evaluations while we sleep. I check the intake dashboard on my phone on the way into chambers and there are already three consultations scheduled from overnight. I didn't think it would actually work like that.
“Missed calls used to cost us intakes every single day. The new site plus the out-of-hours chat captures enquiries we'd have lost completely. Consultation requests went up and half of them arrive after closing time.
“We handle complex commercial litigation and estate planning. The old site couldn't tell those stories. The new one ranks for both and is sending us the kind of matters we actually want.
“I was spending real money on directory listings that did nothing. Switched that budget to the SEO package and within three months we had prospective clients driving past two closer law firms to come to us.
“The hyperlocal pages for each neighbourhood were the part I was most sceptical about. Now they're driving a third of our search traffic. I should have done this two years ago.
Verdicts & settlements — for your pipeline.
We don't win cases — that's your work. We build the websites and search presence that put qualified matters in front of you. Here's what that's looked like.
Figures are illustrative of marketing outcomes across Juris Marketing Lab engagements and are anonymized at clients' request. They describe website, search and intake performance — not legal results. Past marketing performance does not guarantee a similar outcome, and nothing here is a prediction about any legal matter.
The questions we always get.
The Juris Marketing Lab Briefing.
One short note every quarter — what's working in legal SEO, GEO/AI optimization, and law firm websites right now. No spam, unsubscribe in two clicks.
Read by attorneys across the US, UK, CA & AU
Find your business.
Then grow it.
Pick a package, hit checkout, or book a 15-minute call if you'd rather have a human walk you through the scope. Either way, we'll be writing copy by next week.