Case studies
🇺🇸New York, USA· Bold NYC

Harrison & Cole LLP

We fight for clients. No runaround.

A bold, unmistakably-New-York law firm website that turns "attorney near me" searches into booked, paid consultations — and runs the whole practice behind the scenes.

01The brief

Independent law firms lose clients three ways: an invisible site, a phone nobody can always answer, and a back office held together with sticky notes. We built Harrison & Cole to fix all three — a site that books and bills clients, and a back office that runs the matters.

02What we built
  • 12-page marketing site — practice areas, neighbourhoods, pricing, results, about, guides, blog.
  • Online booking + Stripe payments — consultation deposit, case evaluation fee, retainer pay-link.
  • 4 free tools — instant fee estimator, matter eligibility checker, case timeline guide, contingency vs hourly calculator.
  • 24/7 AI chatbot trained on the firm's real practice areas and consultation process.
  • Client dashboard — bookings, matter history, documents, rebook in two taps.
  • 12-module admin CRM — dashboard, leads pipeline, bookings, clients, quotes, payments, messaging, automations, content, reviews, reports, chatbot inbox.
  • Automated follow-ups — confirmation, 24h reminder, post-matter review request (email + SMS).
  • Hyperlocal + AI-search pages — a page for every practice area in every neighbourhood, structured to rank on Google and be recommended by ChatGPT, Perplexity and Google AI.
03The build, screen by screen
Harrison & Cole LLP — Homepage
Homepage
Harrison & Cole LLP — Practice areas
Practice areas
Harrison & Cole LLP — Pricing
Pricing
Harrison & Cole LLP — Lead-gen tools
Lead-gen tools
Harrison & Cole LLP — Instant fee estimator
Instant fee estimator
Harrison & Cole LLP — Booking
Booking
Harrison & Cole LLP — Results
Results
Harrison & Cole LLP — Mobile view
Mobile view
The design — “Bold NYC

Neo-brutalist and impossible to ignore: signal-yellow + deep-ink, oversized condensed headlines, hard offset shadows, bold rule detailing. Full light + dark mode.

Type: Anton · Archivo · Space Mono

Intake tools
  • Instant fee estimator
  • Matter eligibility checker
  • Case timeline guide
  • Contingency vs hourly calculator
Under the hood

Next.js 16 · Neon Postgres + Drizzle · Clerk auth · Stripe · Resend + Twilio · OpenRouter AI · deployed on Vercel. Bank-grade security: card data never touches the site, encrypted data, explicit authorisation on every action.

Built to

Win the 3-second test on the homepage, capture the after-hours client who won't call, take a retainer deposit before the matter is opened, and bring clients back with automated review requests.

Ready when you are

Find your business.
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