Case studies
🇺🇸Washington D.C., USA· Capitol Hill — Congressional

Capitol Hill Law

Justice at the heart of the Hill.

A stately, unmistakably-Washington firm website that turns "attorney near me" searches into booked consultations — institutional gravitas with a modern conversion engine underneath.

01The brief

Established firms lose work three ways: a site that looks dated, a phone nobody can always answer, and intake held together with email. We built Capitol Hill Law to fix all three — a credible, congressional-grade presence that books consultations and feeds a back office that runs the matters.

02What we built
  • Multi-page marketing site — practice areas, attorneys, results, insights and contact, built to command credibility on first impression.
  • Online consultation booking + secure intake — case-evaluation request, retainer pay-link, document upload.
  • 4 free tools — instant fee estimator, matter eligibility checker, case timeline guide, contingency vs hourly calculator.
  • 24/7 AI intake chatbot trained on the firm's real practice areas and consultation process.
  • Client dashboard — bookings, matter history, documents, rebook in two taps.
  • 12-module admin CRM — leads pipeline, bookings, clients, quotes, payments, messaging, automations, content, reviews, reports, chatbot inbox.
  • Automated follow-ups — confirmation, 24h reminder, post-consultation review request (email + SMS).
  • Hyperlocal + AI-search pages — a page for every practice area across the District, structured to rank on Google and be recommended by ChatGPT, Perplexity and Google AI.
03The build, screen by screen
Capitol Hill Law — Homepage
Homepage
Capitol Hill Law — Practice areas
Practice areas
Capitol Hill Law — Consultation & contact
Consultation & contact
Capitol Hill Law — Insights
Insights
The design — “Capitol Hill — Congressional

Stately Washington gravitas: deep navy and oxblood red, brass-gold hairlines, warm ivory paper and authoritative Fraunces serif headlines. Institutional, trustworthy, impossible to mistake for a template. Full light + dark mode.

Type: Fraunces · Newsreader · Spline Sans Mono

Intake tools
  • Instant fee estimator
  • Matter eligibility checker
  • Case timeline guide
  • Contingency vs hourly calculator
Under the hood

Next.js 16 · Neon Postgres + Drizzle · Clerk auth · Stripe · Resend + Twilio · OpenRouter AI · deployed on Vercel. Bank-grade security: card data never touches the site, encrypted data, explicit authorisation on every action.

Built to

Win the credibility test in the first three seconds, capture the after-hours client who won't call, take a consultation deposit before the matter is opened, and bring clients back with automated review requests.

Ready when you are

Find your business.
Then grow it.

Pick a package, hit checkout, or book a 15-minute call if you'd rather have a human walk you through the scope. Either way, we'll be writing copy by next week.